The Sweet Shoppe

For this project, the idea was to come up with a company and create logo, stationary suite, and ads that cohesively expressed the brand.

The Sweet Shoppe is a bakery and pastry store that produces and sells homemade sweets, pastries, and baked goods.

The Sweet Shoppe, known for our delicious and savory homemade sweets and pastries, has been satisfying customer’s sweet tooth since it opened its doors in 2008 in Atlanta, Georgia.  Everything is driven by the desire to create moments of indulgence for each and every customer. The Sweet Shoppe invites everyone who visits to feel how much sweeter their life will be after one of their sweet treats that are handmade from scratch. The menu is ever changing, so there are always new items for customers to try.

• logo
• storefront
• stationary suite
• magazine ads 
• poster ad